Thesis Internal Communication Degree

Thesis Internal Communication Degree-69
According to the interviews, communication is mainly centralized, therefore, employees do not participate in the decision making process.Additionally, communication is also hampered by several other reasons such as lack of constant feedback, lack of information technology equipment, non-participation and non-organization of trainings related to communication issues.This study presents qualitative research that investigates the impact of social media in the corporate environment by examining two case studies located in the corporate economic sector in Auckland, New Zealand.

According to the interviews, communication is mainly centralized, therefore, employees do not participate in the decision making process.Additionally, communication is also hampered by several other reasons such as lack of constant feedback, lack of information technology equipment, non-participation and non-organization of trainings related to communication issues.

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The literature outlined includes the Systems Approach, Excellence Theory, internal communication, productivity, perception, the automotive industry and the role of the communications practitioner.

A qualitative research method is used to seek answers to questions and to understand an aspect of the working environment.

According to Grunig (2011), organisations are realising that employees are their most important competitive advantage, and effective communication helps unleash the talents and energies of their employees.

The literature review, which provides the theoretical perspectives upon which this study is based, comprises literature from a South African and international perspective.

You will recognise the author's and publishers rights and give due acknowledgement where appropriate.

Communication is a complicated field because of its multidimensional nature.

Information flow may many times may be an indicator of how communication is been developed in organizations and more specifically may indicate employees’ participation in the decision making process.

This study examines the relationship among internal communication and employees’ engagement in decision making.

This method is also used to understand the experiences and attitudes of the participants.

To collect the required data, in-depth interviews were conducted with eight employees at various levels in an automotive services organisation.

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