Now is a good time to free-associate a little bit--to let your mind roam, exploring every avenue that you'd like your business to go down.
Try writing a personal essay on your business goals.
For most of us, unfortunately, our desires about where we would like to go aren't as important as our businesses' ability to take us there.
Put another way, if you choose the wrong business, you're going nowhere.
Let's say you forecast opening four new locations in the second year of your retail operation.
An investor may have a beef if, due to circumstances you could have foreseen, you only open two.
Then you'll want to emphasize such things as stock options and other aspects of compensation as well as location, work environment, corporate culture and opportunities for growth and advancement.
A solid business plan may convince a supplier of some precious commodity to favor you over your rivals. You may want to stress your blue-ribbon customer list and spotless record of repaying trade debts in this plan.
It could take the form of a letter to yourself, written from five years in the future, describing all you have accomplished and how it came about.
As you read such a document, you may make a surprising discovery, such as that you don't really want to own a large, fast-growing enterprise but would be content with a stable small business.