Many marketing concepts and philosophies are suggested, by theoreticians, academicians, practitioners and consultants.
In this writing, the most basic but practical marketing concepts and ideas will be introduced.
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The article conclude with acknowledgement that although complicated marketing theories and frameworks are available, successfully executing the fundamentals and marketing principles is already sufficient to ensure a company to achieve competitive advantages in the marketplace.
Theoretically, marketing is a broad term dealing with identifying and delivering value to human and society.