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Finally, you’ll want to list the equipment your facility will provide as well as the methodology behind how you’ll choose from the myriad equipment offerings available.The staffing section is where you’ll breakdown your management profile, staff profile, organizational structure, and compensation and benefits plan.
If you plan on managing the club, include your bio alongside the rest of the management team profile in the appendix.
Provide an organizational chart along with a description of any non-management staff you’ll need (front desk, trainers, etc).
In addition, if you’re looking to bring on investors, this is where you’ll detail how much money you’re looking to raise, how much equity they’ll get in return, their projected ROI, and potential ways they can exit the investment, i.e.
through the sale of the business or by having you or other investors buy them out.
Products for sale, such as merchandise, food, and beverages should be included as well.
At this stage of your business start-up, you may or may not have a location picked out.
luxurious locker rooms, studios, cafe and/or amenities, and its general design aesthetic as well.
If you have architectural plans, include them in your appendix and reference them in this section.
Outside of rent, labor is the biggest expense for most fitness club operators so thinking through compensation and benefits structures is critically important.
Keep in mind that how you structure compensation and benefits will impact your ability to attract and retain a strong team and can make the difference on whether or not your business is profitable in the short and long term.