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These are the employees who engage with your customers on a daily basis, and their feedback will give you valuable insights about your customers and prospects.Fill any gaps by talking with your employees and researching publications from trade and professional associations specific to your industry. Are any recent major developments affecting your distribution channels? Once you have the specifics down, consider what you can do to reduce the impact of these threats.The marketing plan is a powerful tool that belongs in your small business arsenal.
Does your ideal customer spend a lot of time on social media? Are there particular events or activities which are a big draw?
Once you know where your target market can be found, you can brainstorm the most effective ways of reaching them.
Define your market and discuss your customers' needs and any other market factors that might affect your customers' purchasing patterns. If you have more than one target market, describe the product lines associated with each one. Specific objectives are more effective because you can define the steps you need to complete to win.
What are the characteristics of your target market? This section should also include information about: Products/Services. To make objectives specific, start with knowing what success means for you. This will help you better evaluate the strategies and tactics you implement.
Some common promotion strategies include: Now is a good time to get creative!
At the same time, make sure you watch costs and check that the strategies you embrace are measurable.
In marketing parlance, marketing strategies fall within what's known as the four Ps: product, price, place (distribution) and promotion.
For a typical small business, promotion will form the bulk of your strategy.
Maybe it's a certain number of new leads, a defined increase in revenue, walk-in customers, or social engagement (more likes, re-tweets, pins, etc.). In the Marketing Strategy section you'll answer the question "How".
This section is all about execution, evaluation and correcting course.