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This two-day program focuses on how to build a competitive advantage by fostering a creative culture that sparks inspiration, collaboration, and innovation.As you examine the creative process at work, you will learn how to approach complex business problems with greater creativity and innovation.It’s about getting science and structure on your side, while unleashing your creative powers to solve the tough stuff.
He believed that creativity “when analyzed, as through a prism, the content of the definitions form four strands” (p. These four strands Rhodes refers to are person, product, process and press.
It’s strength lies in casting a wide net over the problem, and testing multiple paths and possibilities before locking in on a particular solution.
In the book, Creatively Ever After: A Path to Innovation , Alicia Arnold writes about how you can use the Creative Problem Solving Process to tackle your challenges in work and in life.
This framework for understanding creativity has become a ‘cornerstone’ for previous and current research conducted by the International Center for Studies in Creativity at Buffalo State College – State University of New York.
Osborn (1953/1979) introduced the structure of Creative Problem Solving (CPS) as a method for solving problems creatively.