Specialties include: Thanks to a dozen corporate years (holding Designer, Art Director, Creative Director, and Marketing Executive titles), and another 20 running Monocle (writing, designing, branding, planning, and teaming with internal and independent personnel) I wear many creative hats.
We’re not exactly genies, but our vastly experienced crew grants the content wishes of clients every day.
Simply going to a shop or restaurant isn’t enough: these days customers want to feel like they’re part of something special – participating in an experience – and if it happens to be a weird off-grid location too, all the better.
Who wouldn’t want to go to a secret supper club, a guerilla film night or the flash sale of your favourite fruit product? Equally, forward thinking businesses from bakers to Burberry, recognise that online shopping is, well, a bit faceless and that metaphorically breaking bread with your customers is not only important, it adds value.
You could do your own communications – just like we could install our own bathroom. But when our bath starts leaking and our office starts flooding, we’ll wish we called in a professional.
– David Ogilvy Whether you need a simple brochure, a corporate identity, or a full-on, year-long, new product launch, Monocle brings a hard-to-find combination of creative talent, branding intelligence, marketing instinct, and results-oriented business smarts to the table.When it comes to crafting that message, you’ll have to know what to say, and how to say it, for every different buyer persona.The Impulse Creative content crew helps you to say what you really mean, while sounding like you belong, for maximum impact in every conversation and medium.Flash, guerrilla or pop up; whatever the name, if you’re lucky enough to find yourself on the receiving end of one of these lovelies, you know good times are coming.One of the most exciting phenomenons to hit consumerism since the four stick Kit Kat, flash events have changed the way businesses interact with customers.Through individual or group interviews and surveys with your team, we’ll discover everything there is to know about your business, in the way only you and your team explain it surveys.Then, we’ll supplement that information with industry and competitor research to form a complete picture.Before a single word is typed on your behalf, we’ll use exercises and tools to help you discover and develop your brand voice and those of your buyer personas.Once we’ve developed a strategic, branded style for your business, we’ll move onto the crafting the details of your message page by page.If you offer any kind of consumer-facing service, a pop up event could give your brand a useful injection of vitality, and they’re great for PR too.So get out there and challenge perceptions of your everyday business by holding an event in an unusual location, add a sense of urgency by putting a deadline on coming along, collaborate with complementary businesses to add kudos and get people talking, tease on social media, get a photographer in to capture the magic…