And the expansion of the word count for this submission to 350 (from 250 last year) suggests that the school may not have been getting quite context from earlier applicants, so do your best to be thorough and to clearly connect the dots between where you have been and where you are striving to go.
An effective response will provide evidence that you (1) have done your research as to what is required to attain your goals, (2) understand where you are on that trajectory (what skills and experience you already possess that are key to success in your desired roles and field), and, to some degree, (3) why/how attaining an MBA will move you further in the right direction.
We value creativity and authenticity and encourage you to approach this essay with your unique style.
Alternative submission formats may include a slide presentation, links to pre-existing media (personal website, digital portfolio, You Tube, etc.), as well as visually enhanced written submissions. If you choose to submit a written essay, please limit your submission to 350 words or fewer. The front page of your resume has given us a sense of your professional experience and accomplishments as well as your academic summary and extracurricular involvement.
This essay is an opportunity to present yourself as an individual.
We encourage you to think about your proudest accomplishments, interests and passions, and personal highlights that will help us to get to know you as a person and potential community member.
If the back page reflects “the rest of your story,” please help us get to know you better by sharing ONE example of a life experience, achievement, or passion that will give us a sense of who you are as a potential community member.
This essay prompt is merely a creative way of asking you to reveal who you are as an individual, apart from what all the basic elements of your application already convey about your job, your education, and your activities and interests outside of work.
We suggest you start by grabbing some paper and making an old-fashioned list of your key “experiences, achievements, …
[and] passions.” Then, consider what information the admissions committee already has about you from your other essay(s) and elements of your application, and strive to choose the item from your list that best complements that information to create a well-rounded picture of you.