Case Studies In Business Policy And Strategic Management

Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success.Edition 8: This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy.

Edition 17: This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.

Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.

Edition 6: This case study shows how LINK is now at a crossroads in terms of its ongoing development.

LINK is therefore building a strategy to secure its future. Edition 2: This case study therefore focuses on the way in which one such organisation - Scottish Power has developed a multiutility strategy that will enable it to keep ahead of the field in serving customers in the next century and beyond.

Edition 6: This case study shows how many young people have been encouraged to improve their numeracy, literacy and communication skills by learning through ‘enterprise’ under the NFTE initiative.

Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the four Factors of Production and their importance, understand the nature of enterprise, and its central role in producing goods and services efficiently.

Today, marine activity accounts for about 15% of the Rolls-Royce group’s turnover.

It has the potential to move to about 30% of the group’s turnover over the next 10 years.

Edition 13: This case study focuses on the way businesses impact on the environment.

One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.