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Pretty Little Cakes bakery competes in the Food Services Industry.
Strategy and Implementation Summary Pretty Little Cakes will succeed by offering customers high quality cupcakes, with a quirky and fun approach.
We will supply visually attractive cupcakes which have unusual flavours.
The Individual Buyer or “Walk-in” Group We will focus on window display to attract passersby.
Local Residents Pretty Little Cakes wants to establish a large regular customer base.
Competitive Edge Our competitive edge is our unique flavours of cupcakes.
We will invent new flavours and recipes regularly to keep our product offering fun and interesting and to motivate our customers to return to our bakery.Market Analysis Summary Our focus is on meeting the demand of our regular customer base, walk in customers and tourists.Market Segmentation Pretty Little Cakes focuses on the middle- and upper-income markets.Bakers of quirky, fun cupcakes with unusual flavours, our favourite being Raspberry Fudge!Company Summary Pretty Little Cakes is a bakery that is located in Somerset West on a street front shop.Management Summary Laura Fields has extensive experience in baking and has been supplying a large customer base from her home for the last 4 years.She will be assisted in Managing the bakery as a retail entity by her sister and partner, Samantha Taylor.The start up costs will be financed by themselves, as they have invested a sum of R150 000 in the business.The company plans to build a strong market position in the town, due to the partners’ industry experience and relative low competition in the area.Financial Plan Please refer to our Financial Plan page for more information on what the Financial Plan entails.Break-even Analysis Please click here to download the Break-even point calulator.